Influencer marketing has been around for a while now, and it’s one of the fastest-growing forms of advertising. It is estimated to be worth $1 billion over the next few years. However, you might still have doubts about how much influencers get paid on Instagram, TikTok, and YouTube.
The truth is that influencer marketing is becoming more and more sophisticated. There are many different kinds of influencers with different payment models. This article will help you understand how much influencers get paid on Instagram, TikTok, and YouTube.
How Much Do Influencers Make? What Factors Determine Their Pay?
An influencer with 50,000 followers might earn $40 for a sponsored post on Instagram or TikTok, influencing the platform’s younger teen demographic. But an influencer with 1 million followers might earn $2,000 per sponsored post on Instagram, according to Joe LaVorgna, CEO of digital marketing agency Blue Fountain Media.
TikTok is even more lucrative: Bigger accounts can command $5,000 per sponsored post.
YouTube stars can get even more money for endorsements and product placements through their videos: They can easily rake in six figures.
The size of an audience plays a huge role in how much influencers get paid. A social media star with millions of followers is more valuable than someone with 10,000 followers, and the bigger the audience the more a company is willing to pay.
An influencer also needs a large percentage of engaged fans — those who like, comment and share posts — to be considered “influential.” If an influencer has 100K followers but only gets 500 likes per post, that doesn’t impress advertisers as much as someone with 100K followers who gets 10K likes per post.
When it comes to making money on TikTok and YouTube, it’s not as simple as sharing a link and getting paid. These platforms have strict policies that every creator must follow if they want to make any type of money off their videos.
That includes getting your account verified, adding relevant tags and having good titles for your videos so people can find them easily. If you want to succeed as an influencer, read more about the job before diving in.
Michael Hollis is a Detroit native who has helped hundreds of business owners with their Business Loan solutions. He’s experimented with various occupations: computer programming, dog-training, accounting… But his favourite is the one he’s now doing — providing business funding for hard-working business owners across the country.