The entire world is highly dependent on technology today, with individuals and businesses striving to incorporate different technologies onto their websites for better efficiency and growth opportunities.
Australia web hosting is very helpful in managing the website data and content while catering to all requirements. But did you know your web host directly impacts your page speed?
Like domain and hosting are necessary tools for successful and effective website development, knowing what impacts your website page speed SEO is essential as it can hinder the user experience on the website.
Let us discuss all factors that can impact your page speed SEO in this blog.
Importance of Good Page Speed In SEO
Page speed is one of the critical measurement metrics for on-page SEO.
Slow speed causes website downtime, which directly impacts the page ranking on search engines while also impacting the website’s user experience significantly, increasing the bounce rate.
A good page speed in SEO is critical because of the following reasons:
- Directly impacts the page rank and pushes it to the top
- Improves the user experience
- Helps optimise website for other gadgets like mobiles
- Reduces the visitor bounce rates significantly
- Attracts better conversion rates and lead generation
Factors that Impact Page Speed
- Media File Sizes
The size of the media files can really slow down the page speed and overall website load time. Larger files cause damage to the domain and reduce page speed, resulting in a poor user experience.
- Multiple HTTP Requests
Each web page element requires one HTTP for loading. Hence, using a lot of HTTP requests for a site can significantly reduce its page loading speed.
- Plugins
Most pages have additional plugins that boost their functionality and user interaction. However, adding many plugins together can directly impact the page speed.
Additionally, badly maintained or old plugins can further add a risk factor to the website.
- Web Host
The choice of the web post also impacts the page speed. If the server is slow, the load time for the website is also low when browsing. It is essential not to fall for the attractive, cheaper alternatives that offer poor quality packages that lack enough resources.
- Content Delivery Network
For higher geographical reach, depending solely on your web server can cause heavy traffic interaction, leading to website downtime due to low page speed in SEO and otherwise.
CDN is a network of different servers. Implementing it allows the website’s content to be available for a wider geographical target audience while reducing latency and page speed.
How to Improve Page Speed Optimisation?
- Incorporate compressed videos and images that keep quality in check without impacting the page speed, which helps maintain the SEO efforts. This helps with effective page speed optimisation while also improving page flow.
- For page speed optimisation, you can combine different elements on a page while minimising the file size where possible to reduce the HTTP requests on a page, which reduces page speed.
- Assess the plugins available on a page and remove any poor quality or badly maintained plugins to see a shift in the page speed, with reduced website downtime and improved user experience.
- Choosing the right web host is very important to prevent website downtime.
As per your data inflow and requirements, look for web hosts with the resources required to maintain the desired level of data interaction on your web pages.
- Optimise your website for different mediums like mobile phones, tablets, laptops, or any other device that can be used to access your website. This will allow users to have the same viewing experience, improving page speed and user experience.
Summing Up
Page speed is an important criterion when it comes to the monitoring and analysis of the overall website performance. Given that it depends on multiple factors, it is essential to continuously check all the relevant contributing factors that can increase or reduce page speed.
The end goal is to provide users with a website that promises an enhanced user experience, and page speed is one of the key aspects that ensure businesses meet this goal seamlessly. Moreover, better page speed also results in improved search engine rankings.
