Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Nicole Farley on December 1, 2022 at 12:25 pm | Reading time: 1 minute
Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization.
Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday.
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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.