Tiny Enterprise Capitalizes on San Diegans Headed Outdoor

The pandemic is poor. There is no argument. Nevertheless, you can uncover some positives if you glance really hard adequate.

a cluttered desk with a computer and a chair in a room: Milestone Running briefly shut down in March before it capitalized on San Diegans who started running and walking outdoors more often.

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Milestone Functioning briefly shut down in March prior to it capitalized on San Diegans who started out running and going for walks outside extra usually.

Many far more people today found the fantastic outside in 2020 and will keep on respiration the clean air in 2021. Quite a few of all those men and women will do so even though operating.

“It’s a little discouraging,” said a smirking Greg Lemon. “Usually I’m operating on the streets and it is just me out there, and I have the entire sidewalk. Now, there’s like a million people today. What can you do? … I’m just kidding!”

Lemon is a single of the 3 homeowners at the rear of Milestone Working, a regionally owned tiny organization with places in North Park and Pacific Beach. Lemon admits remaining worried when California in the beginning shut down in March.

“It was just so many points that are likely via your head, and definitely you are wondering the worst,” he admitted.

It did not sluggish Milestone, nonetheless.

“There was no panic,” Lemon recalled. “It was just about like, ‘What do we have to do?’ “


Load Mistake

The 1st matter the functioning store did was build a internet site for online revenue. Lemon reported it was now in the functions, but they never ever rolled it out.

“When this entire thing took place, it definitely accelerated it,” Lemon mentioned. “So, we’re like, ‘Hey, send us an Instagram. Slide into our DMs. Leave us a voicemail!’ ”


The on the internet presence, coupled with a surge in new runners in the course of San Diego County, spurred new small business that kept them alive.

“Literally, we’re driving all around down like Uber Eats and dropping off footwear at people’s doors,” Lemon said, smiling.

Lemon said the growth authorized them to give substantially-essential hours to extra staff members. He added that Milestone Running is now capitalizing on New Year’s resolutions to get in shape. Lemon credited San Diegans for likely out of their way to patronize little enterprises in 2020, nonetheless.

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