When Medford sisters Letisha Brown Izuchi and Zeena Brown embarked on a journey to heal their pores and skin right after many years of having difficulties with serious pimples, they by no means could have predicted their ensuing entrepreneurial accomplishment.
Right after 3 yrs of investigation and advancement, the Medford women of all ages launched Brown and Coconut, their all-purely natural, plant-based skin treatment corporation, in 2016 and have due to the fact expert remarkable growth. It was via their personal own battles with skin care that the business was born.
“We embarked on a journey in generating our very own skincare and stumbled on some pretty fantastic recipes that labored for us, so we assumed why not test to share with the globe,” stated Brown Izuchi, co-founder.
In October 2020, the African-American-owned pores and skin care corporation was chosen as one of 4 corporations to obtain The Everygirl’s Ladies-Owned Small business Grant, a $5,000 grant which seeks to amplify women’s voices by awarding little business enterprise grants to women of all ages-owned firms, in accordance to The Everygirl.
“I am just so energized going into 2021. There are so numerous points that we have planned and we professional remarkable advancement in 2020 as a company,” Brown Izuchi stated.
It was as a result of social media that they very first discovered the grant, the Brown sisters explained. Right after finishing the application, sharing a business approach and distributing fiscal experiences, Brown and Coconut was decided on by The Everygirl staff to be granted one particular of the $5,000 awards.
As an all-woman and minority-owned business, Brown and Coconut has found support from not only The Everygirl workforce but also from its consumer foundation and the group, Zeena Brown, co-founder, Brown and Coconut, described.
“When people see us, they are variety of not sure about who we are when we are sitting there at the rear of the desk,” she explained. “But we are proud to say ‘no, this is our corporation and we make every little thing and do everything: from promoting to photography.’ It is been empowering to have that. To be in a position to stand up for ourselves in that way.”
Currently earning all their products and solutions by hand, they will use the dollars from the grant to transition their production to a lab during the following calendar year. They also program to increase their line, continuing to focus on employing negligible substances and prioritize the functionality of their items for their buyers.
“I see myself as 1 of our clients,” claimed Zeena Brown. “With almost everything we do for this organization we have them in head: are they heading to advantage from this? Are they heading to be content with this?”
1 Brown and Coconut client, Jae’da Turner explained her encounter with the company’s Brightening Mask.
“Their items are all purely natural and you do not want to fear about what is in them. I adore the beautiful pinkish magenta color of the mask. You can see changes instantly after. I like to see the fast gratification,” she mentioned.
Turner, the founder of Black Owned Bos., a source and community for Black owned companies in the Boston location, explained the impact of Brown and Coconut in light of obtaining the grant from The Everygirl.
“I believe that they are an active aspect of the entrepreneur neighborhood, furnishing a product to the upcoming generation of black business people,” reported Turner. “They are a really very good case in point of remaining a little business that normally takes delight in what they are doing but continue to has massive small business attraction.”