Marketing is Never One Size Fits All

Marketing and advertising is in no way just one sizing matches all. H2o High quality enterprises want to seize the possibility to develop as much more households emphasis on high quality drinking water.

Here’s the Story

There is an old tale about two footwear salespeople who were despatched to a tropical island:

Immediately after paying a working day walking close to the island wanting for opportunities, the first salesperson emailed the household business office: “Sending my samples again ASAP. No a person below wears footwear.”

The second salesperson also spent the working day hunting for prospects. Returning to the hotel that night time, salesperson number two also despatched an email: “Send me more samples ASAP. No just one below wears sneakers!!”

As we transfer into the post-pandemic world, the water quality market is poised to go on developing.

Shifting Forward

Mainly because of Covid’s results on our life – sheltering-in-spot, bodily distancing, lowered journey, distinct paying priorities and more – consumer behaviors have modified. Many house owners have built improvements in their residences, which involves higher high-quality h2o and air solutions. But other family members haven’t taken the action.

What we uncovered around the past few years is that 24/7 access to quality h2o is a large priority.

Many dealerships are seeking for strategies to adjust their companies to satisfy recently obtainable purchasers with fantastic new units.  Aside from the tried using and real, there are new alternatives in guide technology. Glimpse for upgraded technological know-how, which include easy-to-create postcard marketing and advertising, zoom appointments, new automation technologies, and cellular applications.

Option for Progress

The base line of this article is that if your h2o quality business enterprise manufactured it via the challenging times, it can go as a result of the roof now.  There is so considerably national awareness on h2o high quality and the age of institutional h2o methods. It turns into each and every homeowner’s, every parent’s individual obligation to insure high-quality drinking water for their families from a private POE or POU point of view.

I am personally wanting forward to the impending WQA Conference this April. We’ll be in Booth 857. It will be great to see the most recent products and solutions and companies in water treatment

Remain secure and balanced and at the similar time concentrate on keeping your business moving forward in a constructive direction. Soon after all, as the 2nd footwear salesperson learned at the commencing of this publish, if the shoe matches, put on it.


Reprinted from Water Excellent Merchandise Journal, Details Dale’s Marketing Column – March 15, 2022